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Dr. Daryl D. Green – Page 5 – NuLeadership

Dr. Daryl D. Green

Marketing Management
Marketing Sustainability

Many businesses attempt to navigate today’s economic landscape using the same old marketing gimmicks.  It just won’t work. Today’s organizations need to understand marketing sustainability and how to utilize it. Frank-Martin Belz and Ken Peattie, authors of Sustainability Marketing, note, […]

September 23, 2013

Marketing Management
Buyers’ Trust

Too many businesses lose their focus. They are often consumed with their own quest for profitability at any cost.  Consequently, buyers become less trusting of these companies. In fact, countless businesses are making careless mistakes. Former Johnson & Johnson Chairman […]

September 9, 2013

Marketing Management
Customer Value Differences

Companies must focus on value for customers. However, all customers are not the same. Globalization has created all types of problems for businesses.  One of the issues is how to stay ahead of the competition by exploring new markets while […]

September 2, 2013

Management  ·  Marketing Management  ·  Sustainability
Sustainable Customer Value

Senior executives should build value creation in their business strategies. To act otherwise is only asking for trouble. In the infancy of a business’ existence, a good value proposition for customers is essential. Mark Johnston and Greg Marshall, authors of […]

August 26, 2013

Marketing Management
Building Relationships with Today’s Customers

Relationship selling is about creating positive, lasting impressions with customers.  For example, Carrabba’s Italian Grill is one of my favorite restaurants in Knoxville.  During our 22nd anniversary, my wife and I celebrated there.  Our waitress was very attentive to our […]

August 19, 2013

Culture  ·  Leadership Development
Living A Leader’s Life

  During our last Caribbean cruise together, my wife Estraletta and I made it a nightly routine to eat a formal dinner together with new friends, enjoy a nightly session of Latin dancing in a new cultural setting, and end […]

August 6, 2013

Culture  ·  Leadership Development  ·  Operations Management  ·  Strategy
Living Beyond Criticism

I do know how to make my wife laugh…even at my expense. I have been fascinated with ballroom dancing since last year. It was something I reluctantly embraced after being taken kicking and screaming to the dance floor. Several weeks […]

July 29, 2013

Culture  ·  Ethics  ·  Operations Management
Ethical Decision-making in Business Operations

Last week, we had a special guest come to our MBA class. Rev. Anthony Rodgers, author of How God Restored My Life, shared with us his personal story that showcased a lifestyle of prestige, power, and wealth.  However, this pathway […]

July 22, 2013

Career strategies  ·  Culture  ·  Operations Management
Mapping Out the Right Job Process for 2013 College Grad

Picking the right job candidate is not easy.  I was given the task of recommending college students for summer employment for my organization.  I promptly pulled together a team of both seasoned professionals and recent college grads to make the […]

July 8, 2013

Global Management  ·  Operations Management
Transformational Properties of Operations Management

Last week, I ran into an old friend at the Oak Ridge Post Office. He was a retired professional who I had played noon basketball with in my early years in Oak Ridge. He mentioned that most of the guys […]

July 1, 2013

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