Connecting The Dots Between Personal Competencies & Personal Branding
September 11, 2017
With fierce competition for limited jobs, many college students wonder if they will be able to land a good job. Sadly, the economic situation feels like a bad dream. With a weak job growth, many U.S. jobs will continue to be outsourced globally or automated through technology. Yet, there are opportunities for those students who are prepared for the future.
According to the U.S. Bureau of Labor Statistics, total employment in 2024 will reach 160.3 million, an increase from 2014 of almost 9.8 million jobs. The health care and social assistance sector will account for over a third of the nation’s projected job growth from 2014 to 2024. This article focuses on how building the right competencies will help individuals brand their personal brand and increase their opportunities for job opportunities.
As a result, today’s unemployed workers are unsure about their future. Many students struggle to pursue the right major in college. Others follow the latest trend on reality TV for selecting their ideal major. Finding the ideal job is a combination of personal interest/passion, values, and skills/abilities.
Skills and abilities relate to acquiring the right skill sets for the occupation. In business, we call these skills ‘core competencies.’ A person’s core competencies relate to an individual’s knowledge or expertise in a given area. A unique set of core competencies is an advantage in the marketplace because these unique abilities are often difficult to others.
Some examples are core competencies, which include analytical thinking, decision-making, problem-solving, communication skills, and leadership. When students enroll in the right college courses, they are developing core competencies to help them become successful. If the students are unsure about what courses to take, they may be putting themselves at a disadvantage against other students who are prepared. Thus, obtaining wise counsel in selecting the right career path and determining the critical core competencies are assets to being on a university campus.
Developing a good personal brand is essential for building a successful future. Personal branding showcases your public image. Building a personal brand may be the cornerstone of sustaining success in the future. Many athletes and celebrities build successful brands over time. Some of them include Julia Roberts, Michael Jordan, and Stephen King.
Dr. Daryl D. Green is the Vice President of Marketing at AGSM Consulting, LLC, where he provides strategic planning, marketing and product development to emerging and existing businesses. In 2016, Dr. Green retired from the Department of Energy, where he had been employed for over 27 years in the DOE’s Environmental Management Program. He is a much sought-after speaker and award-winning author of several textbooks and reference books, including Job Strategies for the 21st Century. Dr. Green has a national digital marketing certification and is also a respected researcher in his field of study, which focuses on culture, decision-making, leadership, management and marketing.
Dr. Green received a B.S. in Mechanical Engineering from Southern University, an M.A. in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University. He is currently a respected university professor at Oklahoma Baptist University, who has been noted and quoted by USA Today, Ebony Magazine and the Associated Press.