Today’s Strategic Alliances

If you want to survive on the international scene, you had better develop a well connected supply chain. Yet, businesses need to properly align with organizations that have the same ethical system and create value in the relationship. This reality speaks to the nature of strategic alliances.
With the sudden emergence of countries like China, Brazil, and India, there is a new emerging demand from consumers across the globe. These newer countries are strategically positioning themselves to change Western civilization and America’s Super Power status.
Antoine van Agtmael, author of The Emerging Markets Century, argues that these emerging countries are not a fad but a wave of things to come in the near future: “Instead of being peripheral, as they have been since the first Industrial Revolution, key economies of the former Third World will soon re-emerge as the dominant economies of the future.”
In fact, he notes that these emerging countries’ economies are growing at a rate nearly twice as fast as developed countries such as the United States and its Western allies.
Gareth Jones and Jennifer George, authors of Contemporary Management, explain about the positives and negatives of entering global markets: “As we have discussed, a more competitive global environment has proved to be both an opportunity and a threat for organizations and managers.”
Businesses must build relationships that minimize their risks in global markets. According to some estimates, these emerging markets will be nearly twice as large as the current developed economies. Antoine van Agtmael suggests a different business shift: “A new breed of companies will play a critical role in producing this shift; a select number of which truly deserve to be regarded as world class.”

https://www.youtube.com/watch?v=HgfwzPRyVvw

Strategic alliance is defined ‘as an agreement in which managers pool or share their organization’s resources and know-how with a foreign company, and how organizations share the rewards and risks of starting a new venue.’ However, these relationships must make sense over the long-term in order to sustain any meaningful value. High performing organizations cannot afford to misfire with the wrong strategic alliances. Consequently, good organizations need to be deliberate in forging the right relationships in a global market.
Discuss the concepts of strategic alliances in a global market.
© 2013 by Daryl D. Green

Daryl Green

Dr. Daryl D. Green is a management strategist who deals with complex projects. Dr. Green is the Vice President of Marketing for AGSM Consulting, LLC. Additionally, Dr. Green is the Business Dean at Langston University in Oklahoma. He worked at Oklahoma Baptist University as the Dickinson Chair, where he distinguished himself academically, including the ACBSP Teaching Excellence Award and the Bison Sports Faculty Mentor Award. In 2016, Dr. Green retired from the Department of Energy, where he worked for over 27 years. Before his 30th birthday, he managed over 400 projects, estimated at 100 million dollars. Dr. Green is an award-winning speaker and author. He is the author of several books, including textbooks Impending Danger and Small Business Marketing. Dr. Green has been noted and quoted by USA Today, Ebony Magazine, and the Associated Press. Dr. Green received a B.S. in Mechanical Engineering from Southern University, an MA in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University.