Graham, J. (2011, May 05). America’s nurses:emerging leaders of sustainability. Retrieved from http://www.triplepundit.com/2011/05/americas-nurses-emerging-leaders-sustainability/
The concept of sustainability
I will be looking at sustainability from an environment perspective for small businesses. Spors (2012) in her article looks at the two major challenges small businesses face as it relates to sustainability, time and money. She then goes on to offer solutions to these challenges. She suggests that owners of small businesses join local networking groups, get free consultation and interns from students pursuing studies in sustainability as these would alleviate the time spent on trying to implement the processes themselves. To ease the financial burden, Spors (2012) recommends that small business owners take advantage of rebates and financing programs to help them make energy upgrades. In conclusion, even though small business owners may find it difficult to find the money and the time to make their business economically stable it can be done if they use the resources around that a free and available to them and will aid in the longevity of their organization.
Spors,K (2012). Small businesses lag on sustainability: what to do about it. Green business- Small Business Trends. Retrieved from
I greatly appreciate your article and especially your passion for sustainability. Thanks for the additional nugget of your video. I think we need fresh thinkers like yourself who have your passion on this topic. My simple definition of sustainability is “the capacity to endure.” To endure takes endurance. Much of what you recognized in our political system is short-term thinking without an understanding for what it takes to endure nor do I believe endurance is part of their solution. When I think of endurance and the example of endurance one name comes to mind: Sir Ernest Henry Shackleton. Not only did his expedition to the Antarctic in 1915 reveal his leadership and endurance capacity but interestingly enough his ship, on his final expedition, was called “Endurance.” Many could say his final expedition was a failure because they are looking through the wrong lens and didn’t spend time understanding the “rest of the story.” John Wooden said “Sports Don’t Build Character…They Reveal It.” The Endurance expedition didn’t build character it revealed character.
I think you pinpointed the solution with your statement “In order to survive, today’s business leaders need to understand the market environment, recognize their strengths, pursue market opportunities, and obtain continuing profitability while taking a long-view perspective of their operations to achieve sustainability.” Your statement is the reason Government, Corporations, Non-Profits…etc. need to utilize Strategic Foresight. Strategic Foresight is the capability to anticipate and the capacity to act towards a high-quality, coherent and functional forward-view http://bit.ly/WZa8ao. Organizations Anticipate-Align-Act so what this means is that they develop capabilities so they can have capacity to act. Foresight is where you begin to develop these capacities that allow for the “capacity to endure.” There is a clear link between your passion and mine as Strategic Foresight is necessary for us to improve Sustainability.
Clearly as you point out in your article sustainability is not just environmental it is also social and economic as well. And these are not separate but linked concepts that work in unison. I would even extend sustainability beyond this to include concepts of STEEP & Triple-Bottom Line. In Foresight and anticipating the longer view, all the STEEP variables are necessary. I love your statement that many believe sustainability to be “the ability to use resources continuously without any long-term depletion.” By utilizing Foresight we look forward, attach resources and then determine the sustainability of these resources. This statement reveals a lack of foresight and understanding of how the bigger picture is connected to sustainability.
While I would agree that the profit-motive is necessary to the For-Profit it should not be the driving force. We should also understand that everyone has a motive that is necessary for their survival like Government has a policy-motive and Social Non-Profits have a social cause-motive but these should not be the their driving force. All of these entities should have a sustainability driving force including the factors already mentioned. Since my profession spans many industries, many sizes of organization and includes some non-profits I would say that I am pleased to see more people becoming aware of and embracing the idea of people, planet and profits in their thinking. Many businesses are beginning to see how they can embrace principles of sustainability in their daily business decisions. By leading with foresight I have the ability to frame the future for the organization and help them see how this builds a capacity for long-term endurance (sustainability) and I think this is where it begins. As this is a continued conversation for me and those I collaborate with I would love to continue this dialogue and welcome any comments, ideas, suggestions…etc. that you may have.
Thanks again for opening up our eyes to these realities and helping us to see the real necessity for sustainability in every area of business, government, education, non-profit.
If a company’s first order of business is to become profitable, it can easily be argued that their second order of business is to be sustainable. This post accurately points out that the concept of sustainability is so not just an Ivy League buzz word, but a real business need that is incredibly difficult for companies to achieve. Being environmentally friendly is another hot topic, and in many ways goes along with sustainability. One way company’s may be able to combine being profitable, sustainable, and ecological is by constructing “green” buildings (Piperato, 2013). These eco-friendly buildings can give companies lower operating and long term energy costs and allow them to sustain them in the long run.
Piperato, S. (2013). Sustainability, Sustainability, Sustainability. National Real Estate Investor, 55(2), 36-38.
As the pace of global business accelerates, and customers continually become more demanding and sophisticated, companies are finding the competitive landscape dramatically changing. Markets are moving so quickly that is very difficult for one company to stay current on all technologies, resources, competencies, and information needed to attack, and be successful in those markets.
I have to agree with Andy, one aspect that can be addressed in an initial startup business would be a small environmental footprint.
The competitive advantage of strategic alliances
Natalia Cojohari, doctorand ASE Bucuresti, asistent univ. Universitatea “Alecu Russo”, Bălţi
Daft (2012) defines sustainability as “economic development that generates wealth and meets the needs of the current population while preserving the environment for the needs of future generations” (p. 134). To help understand what sustainability means to my company I am going use my break through project company JFWA since I am full time student right now and not working for a specific company. Therefore, sustainability for JFWA would be to provide excellent college preparatory academics for their students and to reach more students every year. The more students that are able to attend JFWA the more knowledge they will gain to be able to generate wealth for them and meet the needs of the growing population. In addition, JFWA reaches out to the local community and world. To reach the community JFWA helps sponsor local programs and help with natural disaster clean up for instance when the tornado hit Harrogate,TN a couple years ago JFWA help clean up the area. In conclusion, sustainability for JFWA is providing the students with the knowledge that will provide them and their families with wealth, the ability to meet the needs of the population when their time comes.
Daft, R. L. (2012). Management (10th ed.). Mason, OH: South-Western, Cengage Learning.