marketing

NuLeadership

Marketing Strategy for Today’s Small Business

Everyone predicted the demise of Bass Bakery in Baker, Louisiana. Walmart came into the area and destroyed several small businesses. Bill Bass, the bakery’s longtime owner, knew he needed to do something different. He saw his friends who were in […]

September 20, 2021

NuLeadership

2021 Market Trends: How to Help Today’s Small Businesses Succeed

Hilton Smith, a 60-year-old business owner, was a staple in his local community. His store of 100 years had passed 6 generations of owners. The business had seen good times and bad times. While his youngest son (a business degree) […]

February 7, 2021

education · Uncategorized

Hoping to Save Businesses During COVID-19, OBU MBA Offers Marketing Assistance Across the US

Being a college poised to help businesses grow and offer marketing assistance to business owners around the globe, The Paul Dickinson College of Business of OBU has made available novel marketing assistance to business organizations. Dr. Daryl D. Green, along […]

November 12, 2020

Uncategorized

Providing Good Customer Service

If America is going to survive this economic crisis, businesses will need to change what they are doing. Behind this backdrop is a lack of understanding of a holistic approach in providing good customer service. Companies should not believe that […]

May 17, 2019

Uncategorized

Gaining More Job Opportunities With LinkedIn.com

Today’s job seekers face a landscape of great opportunities as employers look due to growing competition and limited job openings. In fact, college graduates are under tremendous pressure to land a high-paying job to cover their college debt. In recruiting […]

April 29, 2019

Marketing Management · Uncategorized

Finding Your Ideal Customers

Today’s businesses must build value for customers if they hope to be successful. Yet, value is a moving target. In our discussion, we will examine how businesses should target their ideal customers by building value for their customers. All customers […]

March 18, 2019

Leadership · Uncategorized

Growing Your Small Business With Fiverr.com: Tapping into the Gig Economy

Bringing in a New Year creates a sense of renewal and opportunities. Yet, many small businesses have a ‘wait and see’ attitude riddled by uncertainty and unpredictability of the future. Most organizations have limited resources and must be cautious about […]

February 3, 2019

Creativity & Innovation · Dr. Daryl D. Green · Leadership Development · Uncategorized

Wicked Problems for Today’s Leaders

…today’s companies are looking for market opportunities. Solving wicked problems are opportunities that carry a maximum reward.

February 14, 2018

Career strategies · Leadership Development · Marketing Management · Uncategorized

Know Your Worth: Compensation Negotiation

“In employment negotiations, working professionals, who know their worth and can show value to their future employers, will obtain the biggest compensation. “

January 8, 2018