Customers

Marketing Management
Customer Motivation

Customers are motivated to purchase, but not for the same reasons.  To date, most explanations of customer motivation are based on cognitive factors rather than biological factors.  At the very basic level, it is easier to apply Maslow’s theory. Some […]

October 14, 2013

Marketing Management
Buyers’ Trust

Too many businesses lose their focus. They are often consumed with their own quest for profitability at any cost.  Consequently, buyers become less trusting of these companies. In fact, countless businesses are making careless mistakes. Former Johnson & Johnson Chairman […]

September 9, 2013

Culture  ·  Management  ·  Strategic Planning-Foresight  ·  Sustainability
Locking on the Value Proposition for Customers

In my office, I hung a newspaper article prominently on my wall.  This 2010 article showcases the top 100 government officials in my area.  Surprisingly, the university basketball coach was the top official, at over $2 million.  Following suit was […]

July 15, 2013