I think it is important to give back to the community and support events that bring people together. In 2020, my wife Estraletta bought me a nice bike to get me out of the house. It worked. I started cycling and loving it…as a recreational rider. I was approached by one of my church members, Myron Knight, to work on a community project to increase bike participation in the Black community in Oklahoma City. I supported this activity as the marketing chairman. This event was larger than I imagined.
We brought people together!!! I pray that more professors will commit to working with underserved communities to make it a better world for all people!
Marketing works when you connect a need with a valuable resource! MTCCOK is one of these community-based organizations that I am proud to serve and be a member.
Dr. Daryl D. Green provided marketing support to the 2022 OKC Eastside Bike Ride on July 2th sponsored by the Major Taylor Cycling Club of Oklahoma (MTCCOK). The club is named after a Black world champion cyclist Marshall “Major” Taylor. Dr. Green provided extra support to the organization through the OBU business micro internship. Marketing students Youssef Mikhail and Jacob Moore provided marketing support to the 2022 OKC Eastside Bike Ride. The 2022 event was a great success with over 200 participants.
Major Taylor is regarded as a cycling legend who was one of the greatest bicyclists of his era, setting numerous world records and winning a World Championship and multiple National Championships, all while battling racism throughout his career from the late 1800s to early 1900s.
Dr. Green is a charter board member of MTCCOK. In 2021, a group of bike enthusiasts proposed a bike event in the Northeast side of Oklahoma City which is predominately black community to encourage bike riding and better health. Myron Knight was the visionary for this event. He is the current president for MTCCOK. The inaugural OKC Bike Ride was free to the community. The event was very successful, attracting individuals from diverse backgrounds and races. It attracted over 200 participants.