In the 1939 movie classic The Wizard of Oz, a cyclone sweeps Dorothy Gale and her little dog “Toto” to the magical land of Oz. Dorothy wonders through the land, meeting some strange characters. There is the Scarecrow who desires a brain; the Tin Man who wants a heart; and the Cowardly Lion who hopes for courage. As Dorothy vows to help solve each of their individual problems, she gains power and influence that speaks to the concept of indispensability.
The future is filled with uncertainty. More and more jobs go abroad. Companies continue to shrink in size in hopes of being more competitive. Business executives understand the power of technology and outsourcing to gain a business edge.
However, many workers must rely on the good will of their employers to stay gainfully employed. Sadly, many workers do not fully understand the merits of indispensability in their lives. Bloomberg Businessweek magazine editor Josh Tyrangiel called indispensability the new word of 2011. Tyrangiel notes, “How do we make people smarter and save them time?”
For my clients and students, I have emphasized the importance of building customer value in everything that they do. In fact, it is an attribute to one’s branding strategy to be unforgettable to others. However, many workers operate in the dark shadows of their organizations. Renowned preacher Richard S. Brown, Jr. proclaims to his audience, “Everyone wants to be outstanding but no one wants to stand out.”
Yet, it is the “standing out” that catches everyone’s attention. I’ve written several books on this new 21st-century theme, including Breaking Organizational Ties, Publishing for Professionals, and Job Strategies for the 21st Century. If you do the same things that you’ve always been doing, then you shouldn’t be surprised if you get the same results.
Gaining influence is therefore critical in achieving any substantial level of success in life. When an individual has a clear platform as an expert, people tend to listen. In fact, a person can often gain more influence at work and in the community with a clear personal strategy. This article provides individuals with a proven method for becoming indispensable in their organizations in order to build sustainability in their professions. The Current Market
With economic pressures, organizations look to streamline and drop processes and people that do not add value to their bottom-line. Some people sit back and hope that business will create more jobs. With a weak economic growth rate of 3%, these jobs will not rapidly appear anytime soon for the 15 million people still unemployed. This reality speaks to the record number (1.3 million) of “discouraged” workers as of last November. Discouraged workers are individuals not currently looking for work because they believe no jobs are available to them.
Dr. Daryl D. Green is the Vice President of Marketing at AGSM Consulting, LLC, where he provides strategic planning, marketing and product development to emerging and existing businesses. In 2016, Dr. Green retired from the Department of Energy, where he had been employed for over 27 years in the DOE’s Environmental Management Program. He is a much sought-after speaker and award-winning author of several textbooks and reference books, including Job Strategies for the 21st Century. Dr. Green has a national digital marketing certification and is also a respected researcher in his field of study, which focuses on culture, decision-making, leadership, management and marketing.
Dr. Green received a B.S. in Mechanical Engineering from Southern University, an M.A. in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University. He is currently a respected university professor at Oklahoma Baptist University, who has been noted and quoted by USA Today, Ebony Magazine and the Associated Press.