Many businesses attempt to navigate today’s economic landscape using the same old marketing gimmicks. It just won’t work. Today’s organizations […]...
Businesses attempt to persuade customers with their commercial messages. Consequently, they need to develop effective marketing communications. In a ‘marketing […]...
Too many businesses lose their focus. They are often consumed with their own quest for profitability at any cost. Consequently, […]...
Companies must focus on value for customers. However, all customers are not the same. Globalization has created all types of […]...
Senior executives should build value creation in their business strategies. To act otherwise is only asking for trouble. In the […]...
Relationship selling is about creating positive, lasting impressions with customers. For example, Carrabba’s Italian Grill is one of my favorite […]...
During our last Caribbean cruise together, my wife Estraletta and I made it a nightly routine to eat a […]...
I do know how to make my wife laugh…even at my expense. I have been fascinated with ballroom dancing since […]...
Last week, we had a special guest come to our MBA class. Rev. Anthony Rodgers, author of How God Restored […]...
In my office, I hung a newspaper article prominently on my wall. This 2010 article showcases the top 100 government […]...
Picking the right job candidate is not easy. I was given the task of recommending college students for summer employment […]...
Last week, I ran into an old friend at the Oak Ridge Post Office. He was a retired professional who […]...