Customers are motivated to purchase, but not for the same reasons. To date, most explanations of customer motivation are based on cognitive factors rather than biological factors. At the very basic level, it is easier to apply Maslow’s ...
Businesses that are serious about good customer relationships must have good ethical systems. Marketing and strategy are underlying principles that must be addressed for organizations selling abroad. Mark Johnston and Greg Marshall, authors of ...
Effective brands provide a lasting impression. However, loyal is fleeting for most buyers in the absence of a strong brand. Yet, I have purchased the company’s competitors in some cases, even with these good memories. Solomon points out...
Many businesses attempt to navigate today’s economic landscape using the same old marketing gimmicks. It just won’t work. Today’s organizations need to understand marketing sustainability and how to utilize it. Frank-Martin Belz and Ken P...
Businesses attempt to persuade customers with their commercial messages. Consequently, they need to develop effective marketing communications. In a ‘marketing heaven,’ an organization would have the top brand in its category. In the real world, ...
Too many businesses lose their focus. They are often consumed with their own quest for profitability at any cost. Consequently, buyers become less trusting of these companies. In fact, countless businesses are making careless mistakes. Former J...
Companies must focus on value for customers. However, all customers are not the same. Globalization has created all types of problems for businesses. One of the issues is how to stay ahead of the competition by exploring new markets while [&hel...
Senior executives should build value creation in their business strategies. To act otherwise is only asking for trouble. In the infancy of a business’ existence, a good value proposition for customers is essential. Mark Johnston and Greg Marshall, ...
Relationship selling is about creating positive, lasting impressions with customers. For example, Carrabba’s Italian Grill is one of my favorite restaurants in Knoxville. During our 22nd anniversary, my wife and I celebrated there. &nbs...
During our last Caribbean cruise together, my wife Estraletta and I made it a nightly routine to eat a formal dinner together with new friends, enjoy a nightly session of Latin dancing in a new cultural setting, and end […]...
I do know how to make my wife laugh…even at my expense. I have been fascinated with ballroom dancing since last year. It was something I reluctantly embraced after being taken kicking and screaming to the dance floor. Several weeks […]...
Last week, we had a special guest come to our MBA class. Rev. Anthony Rodgers, author of How God Restored My Life, shared with us his personal story that showcased a lifestyle of prestige, power, and wealth. However, this pathway […]...