Students at Oklahoma Baptist University worked with Shawnee YMCA during the Fall semester to assist with their Social Media marketing techniques. The two students Jamie Edwards and Deise Ferrara were students in the Marketing Analytics and Intel class.
This class is taught by Dr. Daryl Green, assistant professor of business and Dickinson Chair of Business. This micro internship allows students to gain real experience and applying what we learn in class to the working world.
The two students with Shawnee YMCA focused on improving online presence through Facebook, Instagram and Twitter as well as developing ideas for fund raisers.
Jamie said, “ Working with Christina Roach and Dr. Green I have definitely learnt how to adapt and implement what I have learnt and how to apply this knowledge working with real companies. Analysing and comparing social media’s in conjunction to what I have learnt has helped me understand what really works when improving a business through digital marketing, as well as witness my work come to life and benefit the company.’
The students were focused on improving the Shawnee YMCA’s presence on Instagram by improving the page’s content. Students also worked on upgrading the website discussing a Digital media checklist on all platforms.
Deise said, “This micro-internship was such a great experience. I love the fact that I was able to get some hands-on experience. I believe that everything I have learned I can take with me and incorporate into my future career. Tina Roach was incredibly helpful and a great person to collaborate with on this micro-internship. I am so glad that Jamie and I were able to take our class knowledge and apply it towards this micro-internship. I am so grateful to Dr. Green and OBU for offering such exceptional opportunities.”
The mission of the Paul Dickinson College of Business is to provide a quality, Christian-based education to students pursuing a bachelor’s degree in business. OBU’s business degree programs are nationally accredited by the Accreditation Council for Business Schools and Programs. For more information on studying business at OBU, visit www.okbu.edu/business
To learn more about this pilot program or to participate as a business partner or mentor get in touch with Dr. Daryl D. Green at daryl.green@okbu.edu or 405-585-4414.
