I try to pay attention to the game as the assistant coach. However, I am bombarded by begging from players on the bench: “Brother Green, can I get back into the game?” I try to ignore by pointing: “Ask the coach.” Every weekend was like déjà vu for me. A bunch of 8th graders were trying to tell us they were just as good as high school athletes.
These 8th graders were undersized and no match for more experienced ‘ballers.’ The basketball league was designed for high school students. I felt they should be graceful to be allowed to play with our high schoolers. Instead, it was a steady stream of complaints and ingratitude from some 8th graders. I wondered how I got stuck with Gen Next.
Today’s organizations face unprecedented competition from all fronts. Many institutions desperately need to infuse their organizations with fresh leadership and new ideas. Yet, there is a hesitation for this transformation. Many baby boomers argue that the current generation is not ready. These young workers are called many names such as Generation Y (Gen Y), Echo Boomers, or Millennials (born 1977 to 2002). Most experts predict the generation will be a major factor in society. There are more than 70 million of them.
However, they have been described in the workplace as lazy and self-absorbed with their own worth. Laura Clark, columnist, argues, “Today’s young workers, it appears, believe they deserve jobs with big salaries, status and plenty of leisure time – without having to put in the hours.” According to the Association of Graduate Recruiters study, there is a new breed of graduate ‘divas’ who expect everything to fall into their laps. These people believe they are a hot commodity in the job market. Yet, their managers describe them as ‘unrealistic,’ ‘self-centered,’ and ‘greedy.’
For the first time in American history, organizations have four different generations in their workforce. Sadly, it’s not without problems. Companies don’t understand this young generation. They desire to share in organizational decisions on day one of employment and be promoted instantaneously. With managers who had to ‘pay their dues.’ The Gen Y mentality is a hard pill to swallow.
Dr. Daryl D. Green is the Vice President of Marketing at AGSM Consulting, LLC, where he provides strategic planning, marketing and product development to emerging and existing businesses. In 2016, Dr. Green retired from the Department of Energy, where he had been employed for over 27 years in the DOE’s Environmental Management Program. He is a much sought-after speaker and award-winning author of several textbooks and reference books, including Job Strategies for the 21st Century. Dr. Green has a national digital marketing certification and is also a respected researcher in his field of study, which focuses on culture, decision-making, leadership, management and marketing.
Dr. Green received a B.S. in Mechanical Engineering from Southern University, an M.A. in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University. He is currently a respected university professor at Oklahoma Baptist University, who has been noted and quoted by USA Today, Ebony Magazine and the Associated Press.