Every year it’s my ritual to take off from work, join other professionals, and meet at a university for two days to share our corporate experience with undergraduate students.
As my trademark routine, I love to engage the young group and gain insight on their future aspirations. Yet, I am saddened by the lack of student preparation for future employment opportunities. Many of these students are graduating seniors who are not ready for the harsh realities of life (your parents won’t be able to sustain you forever).
Furthermore, most students are unaware of current events, how to utilize their career center, and what to do to gain the attention of prospective employers.
Yes, I understand them! College is fun with few obligations and adult responsibilities for the average traditional student. It’s an opportunity to live like an adult without any sever consequences due to the fact that parents will continue to fund their college experiences and bail them out of most situations.
The problem is that today’s college students cannot afford to be unfocused during this economic crisis. If they are to be employed and enjoy life, college students, as well as most of us, must understand the upmost importance of creating value to our customers.
An advanced education can create value for prospective employees. According to Georgetown University’s Center on Education and the Workforce study, a college degree adds 84% to salary over a lifetime versus just a high school diploma. Individuals need to realize that like corporations they must understand their customers in order to build value for them.
This concept isn’t easy because customers want different things. Value is defined as the net bundle of benefits the customer derives from a product or service. Value creation focuses on an organization’s ability to convey the worth of its product or service to customers.
Dr. Daryl D. Green is the Vice President of Marketing at AGSM Consulting, LLC, where he provides strategic planning, marketing and product development to emerging and existing businesses. In 2016, Dr. Green retired from the Department of Energy, where he had been employed for over 27 years in the DOE’s Environmental Management Program. He is a much sought-after speaker and award-winning author of several textbooks and reference books, including Job Strategies for the 21st Century. Dr. Green has a national digital marketing certification and is also a respected researcher in his field of study, which focuses on culture, decision-making, leadership, management and marketing.
Dr. Green received a B.S. in Mechanical Engineering from Southern University, an M.A. in Organizational Management from Tusculum College, and a doctoral degree in Strategic Leadership from Regent University. He is currently a respected university professor at Oklahoma Baptist University, who has been noted and quoted by USA Today, Ebony Magazine and the Associated Press.