Closing the sale is a vital attribute for a good salesperson. However, most people have had to convince someone about […]...
Elance.com is a freelance website that allows customers to solicit work from a variety of outsourcing services, which include programmers, […]...
Customers are motivated to purchase, but not for the same reasons. To date, most explanations of customer motivation are based […]...
Businesses that are serious about good customer relationships must have good ethical systems. Marketing and strategy are underlying principles that […]...
Effective brands provide a lasting impression. However, loyal is fleeting for most buyers in the absence of a strong brand. […]...
Many businesses attempt to navigate today’s economic landscape using the same old marketing gimmicks. It just won’t work. Today’s organizations […]...
Businesses attempt to persuade customers with their commercial messages. Consequently, they need to develop effective marketing communications. In a ‘marketing […]...
Too many businesses lose their focus. They are often consumed with their own quest for profitability at any cost. Consequently, […]...
Companies must focus on value for customers. However, all customers are not the same. Globalization has created all types of […]...
Senior executives should build value creation in their business strategies. To act otherwise is only asking for trouble. In the […]...
Relationship selling is about creating positive, lasting impressions with customers. For example, Carrabba’s Italian Grill is one of my favorite […]...
During our last Caribbean cruise together, my wife Estraletta and I made it a nightly routine to eat a […]...