Everyone predicted the demise of Bass Bakery in Baker, Louisiana. Walmart came into the area and destroyed several small businesses. Bill Bass, the bakery’s longtime owner, knew he needed to do something different. He saw his friends wh...
We went to Branson, Missouri, to celebrate our 32nd anniversary. When we checked into our beautiful resort and arrived at our luxurious room, my wife opened the refrigerator and found a pizza box left-over from another guest. The resort apologized [&...
On Saturday, July 3rd, bikers from across Oklahoma participated in in the inaugural OKC Eastside Bike Ride from St. John Missionary Baptist Church at 5700 North Kelley Avenue. This event in Northeast Oklahoma City, a predominately black community, br...
COLLABORATION WORKS DURING COVID-19: DR. GREEN WORKS WITH ALL STAKEHOLDERS THIS SEMESTER Being poised to increase greater student outcomes and offer marketing assistance to business owners around the globe, Dr. Green, OBU business professor, launched...
by Dr. Daryl D. Green, Contributing Writer (Excerpted from The Envoy Magazine, July/August Edition) Every new year creates a sense of renewal and potential additional opportunities for businesses. Yet, many small businesses have a “wait and see” ...
Oklahoma researchers reveal research about the gig economy that can help small businesses to grow. How do today’s small businesses find dependable, quality help during a pandemic An Oklahoma university has answered this question. Recently, th...
Examine how LinkedIn.com can help you build your professional brand for employment opportunities. Learn how to separate yourself from the competition in this difficult job market. The class paused. Matt, who was a business executive, shared his...
A panel of experts shares their market trends during Black History Month to foster better conditions for Black America in 2021. During February’s observance of Black History Month, AGSM Consulting LLC gathered perspectives from experts in the field...
A panel of experts shares their professional insight during Black History Month to foster better conditions for Black America in 2021. A new U.S. presidential administration, ongoing civil unrest, the impact of the coronavirus pandemic, and a struggl...
Hilton Smith, a 60-year-old business owner, was a staple in his local community. His store of 100 years had passed 6 generations of owners. The business had seen good times and bad times. While his youngest son (a business degree) […]...
Students at Oklahoma Baptist University worked with Shawnee YMCA during the Fall semester to assist with their Social Media marketing techniques. The two students Jamie Edwards and Deise Ferrara were students in the Marketing Analytics and Intel clas...
Students Get Real Marketing Exposure Through OBU Class Oklahoma Baptist University students Jocelyn Martinez and Emily Wilmoth worked with Legacy Parenting Center, a non-profit organization in the community, as a part of their marketing analytics cla...